Don’t use Google’s Keyword Planner for keyphrase research. These tools may provide basically the same information as Google’s Keyword Planner, just in a different package. Is it easy to use? Is the data easy to find and understand? Does it provide all the data you need - or, does it confuse you with “too much” data? The best keyword research tool is the one you enjoy using.īeware of inexpensive tools that say they’re “just as good” as a more robust alternative. Check out a few platforms and get a feel for the process.
The last thing you want to do is get stuck with a keyphrase research tool you hate using. In many cases, you’ll have to give up your credit card information. Most keyphrase research tools give you a free trial, whether it’s a limited freemium account, or a 7-day free deal (sometimes, you can even find 30-day trials!). Yes, they cost more (Moz Pro, for example, is $99/month, paid monthly.) But, they will make it easy for you to find the competitive data you need more quickly. If you’re helping clients with their content strategy, running content site audits and working with larger clients, a more robust tool will be your best friend. If you don’t need the bells and whistles, and you focus mostly on blogging/web content writing, save yourself some money and look for a basic platform. Some keyphrase research tools just provide keyword data (such as KeywordTool.io.) Other tools are more robust and provide positioning information, competitive intelligence and site audit capabilities (like SEMrush.)
The cost shouldn’t be enough to freak out your clients, and it should mostly (or completely) pay for the tools you need.ĭo you need the basics or all the bells and whistles? If you have zero room to move, start increasing prices $25 or more a month to cover your keyphrase research costs. Consider what you can pay as a monthly (or yearly) cost, figuring you’ll need at least $50 a month for something decent. The reality is, you can’t conduct keyphrase research for free - especially if you’re working with more competitive industries. Trying to make a choice? Here are some things to think about: What’s more, there are way more than 11 keyphrase research tools on the market – so, is it any wonder it’s hard to find the best one for you? Are you looking for the best keyword research tool out there - but there are too many confusing options?Ī popular thread in the SEO Copywriting LinkedIn group is “what’s your favorite keyphrase research tool?” People recommended 11 different tools, ranging in price from free (if you’re willing to forgo search volume information) to around $100 a month.
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